Analysing documentaries/charity adverts

Persuasive techniques

1) Facts and Statistics

2) Emotive imagery

3) Emotive music

4) Emotive language

5) Repetition

6) Contrast of colours

KEY ADJECTIVES

Emotive

Striking

Powerful

Eye catching

Persuasive







How to structure your analysis

 1. DESCRIPTION OF CONTENT

(Be careful with your use of English)

The advert shows…

In this advert, …

2.PURPOSE

(Who made it and why? How do you know?)

The advert raises awareness of…

The purpose of the advert is to make people aware of

It was produced by… in order to …

The intention of the advert is not only to … but also to…                           

The advert targets …

3.TECHNIQUES

(Technical, emotional techniques and how they are used)

The advert uses emotive language with the words, ‘…’. (Then explain)

The topic is very emotive, and this is conveyed through the use of …

Powerful imagery, such as … is used to…

The advert uses the idea of / an image of …

The advert intends to shock the viewer by…

4. PERSONAL OPINION

(Give some good ideas as well as an evaluation)

The most effective part of the advert is …

Perhaps the director / producers wanted to create an effect of…

People may think that…

Personally, I think the advert is effective due to / because of …

I was not totally/completely convinced by …

I wouldn’t have … as …

I feel that the advert doesn’t quite succeed in getting its message across as...